Why should you know before you do

We’ve been talking about what to do with a new idea, with your incomes, with your job and your expenses, but we haven’t talk about some important subjects related to business.

It’s not enough to come up with something you like to do/give, but to cover the costumer’s needs. Many successful business have had such fame by taking an old service and change it, adapt it, find what it wasn’t doing by the time.

That would be the case of Uber or the GoPro camera. That’s why the first step to take is to observe. Look around and notice the deficiencies that actual services or products are having. You could make a list of it and analyse it later.

But this is not all you have to do. Sometimes we choose to ignore the facts and act like we got it all figured out. And if your idea is not supported by knowledge, it can turn the wrong way for you.

So that is why you should always have in mind what your potential costumer would want from you, and you can know about it by studying it.

If you already have a business going on, you can measure the impact that it’s having with a primary study of the target, which will tell you how it is being perceived by your clients in order to progress and to keep the good work.

In the other hand, if you’re about to start, you can run a secondary study. The point is to get all information possible to know your target and go straight for it. For example: what are they using right now? How much money do they spend on this kind of products? Where do they find it? Why do they like it? What’s their favourite trend mark?

Getting this data will provide you a lot more chances to keep your place and win clients, only if you are willing to get bigger. Remember that changes are always good when you’re thinking about needs first. Also, it is a safety net. Jump into the jungle without knowing where to survive is not a very good idea, right?

We’d love to help you out if you’re having doubts about this topic. So don’t hesitate any longer and let us know how can we give you a hand.

About the author: Gabriela Dimas